Lose It! vs MyFitnessPal: Neither One Has a Single Price

This is the most searched comparison in calorie tracking, and almost every page answering it leads
with a confident price table. Those tables are the least reliable part of the answer.

Look at what Apple actually lists

Every app’s App Store page carries an In-App Purchases section listing real products at real prices.
Here is Lose It!’s, verbatim:

• Lose It! Premium — $9.99
• Lose It! Premium — $11.99
• Lose It! Premium — $19.99
• Lose It! Premium — $23.99
• Lose It! Premium — $29.99
• Lose It! Premium — $39.99
• Lose It! Premium — $79.99
• Lose It! Premium Features — $39.99
• Lose It! Premium Lifetime — $49.99
• Lose It! Premium Lifetime — $59.99

Seven products with identical names and seven different prices, spanning an eightfold range.

MyFitnessPal’s is shorter but does the same thing:

• MyFitnessPal Monthly Premium — $9.99 and $19.99
• MyFitnessPal Yearly Premium — $49.99 and $79.99
• MyFitnessPal Premium — $49.99
• MyFitnessPal Annual Premium — $79.99

Same product name, two prices, twice over.

What that means for you

Neither company has a price. They have a price range, and which end you land on
depends on factors you do not control: region, promotion, how long you have used the free tier, which
offer screen you happen to be shown.

So the practical instruction is unusual for a comparison article, and it is the most useful thing here:
open both apps and look at what you personally are offered, because no published table
can tell you. Including this one.

A discrepancy worth naming

Comparison pages currently circulating state that Lose It!’s lifetime plan runs $149.99 to $189.99.

Apple’s own listing shows Lose It! Premium Lifetime at $49.99 and $59.99.

Those cannot both be right, and one of them is the platform that processes the payment. This is worth
knowing beyond these two apps: a great deal of the comparison content in this category is assembled
without opening the store listing, and prices in it have drifted a long way from what is actually
charged.

The comparison that does hold still

Free tiers change less often than prices, and they are where these two apps genuinely differ.

Lose It! free includes calorie tracking, a weight loss plan based on your profile, and
community features with friends and groups.

Lose It! Premium adds photo meal logging and AI voice logging, the barcode scanner and
expanded database access, macronutrients, vitamins and minerals, blood pressure, glucose,
cholesterol, body measurements and sleep tracking, intermittent fasting, meal planning with macro targets,
and syncs with Fitbit, Garmin, Withings and Google Fit.

MyFitnessPal free is basic food logging. Premium adds barcode scan, meal scan and voice
logging, ad-free use and nutrition insights. Premium+ adds meal planning and 1,500+ recipes.

The line that decides it for most people

Look again at the Lose It! premium list and find macronutrients sitting in it.

If you track protein, carbohydrate and fat, Lose It!’s free tier does not do the job you are downloading
it for. That single fact settles more of this comparison than any price does, and it is routinely absent
from articles that lead with a pricing grid.

The same list contains something else worth noticing: fitness app syncing is a premium
feature. If your reason for tracking is to reconcile intake against what a Fitbit or Garmin says you burned,
that is a paid feature in Lose It!.

Ratings, and what they are worth

• MyFitnessPal: 4.7 out of 5, from 2.3 million ratings
• Lose It!: 4.8 out of 5, from 770,000 ratings

Lose It! rates marginally higher; MyFitnessPal has three times the volume. A tenth of a star between two
apps with hundreds of thousands of ratings each is not a meaningful difference, and neither figure tells you
anything about accuracy, database quality or how either app will behave when you try to cancel.

App store ratings measure satisfaction among people who kept using the thing. They are a weak proxy for
whether it will work for you, and they are the metric most comparison articles lean on hardest.

What neither app’s marketing will tell you

Both now advertise AI photo logging as a headline feature. The published evidence on photo-based calorie
estimation is much wider than the marketing suggests: a systematic review of 52 papers found relative error
for calories between 0.10% and 38.3%, and a study comparing a food-recognition app against doubly labelled
water reported limits of agreement spanning more than 2,300 calories a day.

Photo logging is a convenience feature that helps you keep logging, and sustained logging is where the
benefit comes from. It is not a measurement, and no feature comparison should be decided on whose photo
recognition claims a higher percentage.

How to actually choose

Track macros? MyFitnessPal free or Cronometer free. Lose It! charges for it.

Want barcode scanning without paying? Neither. Both gate it. Cronometer’s free tier
includes it.

Already paying, deciding which to pay? Open both, note the price each actually offers
you, and compare that against what the tier contains. Given the spread in Apple’s listing, the answer may
be different for you than for the person who wrote the article you read before this one.

Frequently Asked Questions

Which is cheaper, Lose It! or MyFitnessPal?

There is no fixed answer, and that is the finding rather than a dodge. Apple’s App Store listing shows
seven separate products named “Lose It! Premium” priced from $9.99 to $79.99, plus lifetime options at
$49.99 and $59.99. MyFitnessPal lists Monthly Premium at both $9.99 and $19.99 and Yearly Premium at both
$49.99 and $79.99. Both companies run multiple price points, so the only reliable comparison is the one you
see in your own account.

Does Lose It! track macros for free?

No. Advanced tracking including macronutrients, vitamins and minerals is listed under Premium in Lose
It!’s own App Store description, alongside blood pressure, glucose, cholesterol, body measurements and sleep.
The free basic plan covers calorie tracking, a weight loss plan and community features. For anyone whose
reason for tracking is protein or carbohydrate targets, this decides the comparison on its own.

Do either of them have a free barcode scanner?

No. Lose It! lists the barcode scanner under premium features, and MyFitnessPal moved its scanner behind
the paywall on 1 October 2022. If free scanning is the requirement, Cronometer’s free tier includes it
alongside tracking of up to 84 nutrients, per Cronometer’s own pricing page.

Why do published prices for these apps disagree so much?

Because both run multiple concurrent price points, which is visible in Apple’s own in-app purchase lists,
and because a lot of comparison content is written without checking the store listing. One current example:
several pages state Lose It!’s lifetime plan costs $149.99 to $189.99, while Apple lists it at $49.99 and
$59.99. When a comparison table and the payment processor disagree, the payment processor is the better
source.

Which app has better ratings?

Lose It! shows 4.8 out of 5 from 770,000 ratings; MyFitnessPal shows 4.7 out of 5 from 2.3 million. That
gap is not meaningful at those sample sizes. More importantly, store ratings reflect satisfaction among people
who continued using the app, which says little about database accuracy, how either handles unusual foods, or
what cancelling is like.

Is the AI photo logging worth choosing on?

Not as a deciding factor. Published research on photo-based calorie estimation shows relative errors
ranging from 0.10% to 38.3% across 52 papers, and limits of agreement of more than 2,300 calories a day when
measured against doubly labelled water. Photo logging genuinely helps people keep logging, which matters. Its
numeric output is an estimate with a wide documented range rather than a measurement.

Can I move my data between them?

Not cleanly, and this is the cost people underestimate. Logged history, custom foods, saved recipes and
weight history generally do not transfer between calorie apps. That is an argument for choosing carefully once
rather than switching repeatedly, and it means the value of your existing app is higher than a feature
comparison suggests, particularly if you have built a recipe library.

What should I do before subscribing to either?

Open both apps and look at the price each offers your account, because Apple’s listing shows that price is
not a single number. Then check the specific feature you are paying for against the tier that contains it, not
against a marketing page. If the feature is macro tracking or barcode scanning, check whether a free
alternative already covers it before paying for either.

Sources

• Apple App Store, Lose It! Calorie Counter listing: In-App Purchases showing Lose It! Premium at $9.99,
  $11.99, $19.99, $23.99, $29.99, $39.99 and $79.99, Lose It! Premium Features at $39.99, and Lose It! Premium
  Lifetime at $49.99 and $59.99; free basic plan covering calorie tracking, weight loss plan and community;
  premium features including barcode scanner, photo and voice logging, macronutrients, vitamins and minerals,
  intermittent fasting and fitness app syncs; rating 4.8 from 770K ratings. Checked August 2026 —
  App Store
• Apple App Store, MyFitnessPal listing: In-App Purchases showing Monthly Premium at $9.99 and $19.99,
  Yearly Premium at $49.99 and $79.99, Premium at $49.99 and Annual Premium at $79.99; rating 4.7 from 2.3M
  ratings —
  App Store
• Cronometer, Gold pricing page: free tier including barcode scanner and up to 84 nutrients —
  cronometer.com
• AI-based digital image dietary assessment methods compared to humans and ground truth: a systematic
  review. Annals of Medicine, 2023. PMID 38060823 —
  PubMed
• Assessing daily energy intake in adult women: validity of a food-recognition mobile application compared
  to doubly labelled water. Frontiers in Nutrition, 2023. PMID 37810925 —
  Full text

In-app purchase prices and ratings above were read from each app’s
Apple App Store listing in August 2026. Both apps run multiple concurrent price points, so the price offered
to your account may differ from every figure here. Check the app itself before subscribing.